Helen M. Overland

Online Marketing Articles

How to Highlight Nofollow Links and rel="me" Links in Opera Browser
Easily gain information about the linking policies of the sites you visit - no toolbar required
Save Your Business Money: Free Software Tips
Find out how to save your business money with these free software tips
Implications of Google Custom Search Engine
Find out implications and monetization strategies for the Google custom search engine service
10 Ways to Promote Your Site for Free
Free website promotion doesn't have to be a dream or a scam. It's true, a high-quality, co-ordinated online marketing campaign can be quite expensive, but there are other "grass roots" strategies for free promotion.
What is MFA and Click Arbitrage?
MFA, or "Made For AdSense" and click arbitrage are marketing techniques that resell traffic. Find out more how these work
Google and the Borg
The Borg and Google - an entertaining and alternative explanation of the Google -using_borg error, and borg.google.com
Google Ad Scheduling
Finally! Google has introduced Ad scheduling for AdWords. This new system allows advertisers to choose when ads should appear, and how much each ad should cost.
3 Key Strategies for Increasing Your PPC Conversion Rates
Do you wonder if you are really getting all you want out of your Pay-Per-Click campaigns? Are you throwing money at the search engines, perhaps seeing a good CTR (click through rate), but would like to see higher revenue?
Is AdWords Running Amok? ... Fun with Expanded Match
The oddest thing happened to one of my AdWords campaigns the other day...
Google AdWords Dynamic Keywords
Google AdWords offers this powerful tool for creating and tracking quality AdWords campaigns. Discover one of the secrets used by advanced PPC marketers.
How to Hire a Good SEO Marketer - and Avoid Bad SEO Marketing
You can control your search engine ranking. Here are some handy tips on how to hire a Good SEO Marketer for your business.
ColdFusion Tips and Tricks - Display Alternating Row Colours in ColdFusion
This is an easy and flexible way to display alternate row colours in ColdFusion generated tables.
Online Marketing Strategies - Tips to Begin Marketing Online
Not sure how to begin marketing your website online? Here is an introduction to online marketing, including tips and strategies that can help start you off along the road to sales success.
Types of Online Ads
A basic guide to types of online advertising opportunities
Top 10 Tips for Hiring Technical Staff
(For Not-So-Technical Managers)
Introduction to SQL
A beginner's introduction to SQL
Why Every Small Business Needs a Website
Does your organization need a website? Probably. Find out why in this informative article
Handy Tips: How to Maximize the Return on Your Website
Effective online marketing doesn't end with a professional website. Here are some handy tips to maximize the profit from your site
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