About Helen M Overland


Known online as "semlady", Helen has been succeeding in Digital Marketing for over a decade. An experienced and highly technical team player, Helen's core strengths are the ability to understand and connect marketing & digital technology, in order to increase conversions and maximize profits.

As Vice President at Search Engine People, a Profit 100 Company 3 years in a row, Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. Specializing in intelligent application of emerging trends, she is experienced in maximizing campaign returns through a variety of creative strategies. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst. In the past, Helen has generated E-Commerce sales near $1M with an $25k marketing budget.

Also known online as semlady, Helen shares her creative marketing insights at marketing conferences and events such as Search Engine Strategies, SMX and other industry events.

Contact Helen

Email: helen +at+ mssem +dot+ com

Selected Writing about Online Marketing

Effective Marketing on LinkedIn non-linear blog

SEO Astrology: What's Your Sign Baby?

5 Steps to Increase the Efficiency of Your AdWords PPC Budget (Search Engine Journal)

10 Tips to Hire Technical Staff

Marketing Green Online (Presentation)

Google Ad Scheduling

Should Corporations Respond to Blog Posts?

Constructing a Link Building Strategy

Are You Using LinkedIn Effectively?


On the non-linear creations blog:

Planning for Social Marketing in a Challenging Market

Why Google Shouldn’t Care about Your Business

Who Bought Who Lately: Acquisition Round-Up and Analysis

Top 10 Fun Things I Learned at SES Toronto

View Your Google Ad by Location

Personalization: Is SEO Obsolete?

So Google Bought YouTube… So What?

Upcoming Trends in Online Marketing

When SEO is Used as a Weapon

Stealth Branding and Social Media

5 Things Your CMS Can Do for Your Search Ranking

Google Reveals Essential Website Tips

HTML Tables - Completely Useless?

How PPC Can Give the Edge to Smaller Businesses

How to Calculate PPC Budget BEFORE Launching

YouTube “Bridezilla” Video Promotes Shampoo

Yahoo Services You May Not Have Heard of

Google Backlash Approaching?

Review: Joost and What it Means for Marketers

Twitter for Marketers

Take My Money - Please!

Free PPC Ad Templates

Search Marketing Magazines (in Print)

Blogging SMX Social Media in New York

Live Blogging SMX Social: A Marketer’s Guide to Social Bookmarking & Tagging

Live Blogging SMX Social Media: Micro Communities

Live Blogging SMX Social: Wikipedia, Yahoo Answers & Answer Sharing

Google to Launch “Meta” Social Network - GOOG Stock Hits $700

YouTube Canada Launches Today

Save Money, Help a Good Cause and Learn SEO

Top 50 U.S. Websites in December

Facebook Marketing: How? And Is It Worth It?

Page Load Time to Affect Google Quality Score

Speaking & Media Mentions

Search Engine Strategies

Search Marketing Expo

SustainabilityCamp

Improve Your Search Marketing Intelligence with Online Tools (presentation)


Media Mentions

SEOMoz

aimClear Blog

Search Engine Journal

WildFire Strategy

SearchAnyway Blog

Back of the Book

Profectio

Even more information

As well as finely tuned Internet marketing skills, Helen has a vast array of technical skills also. You can also see more about her Education.

Technical skills? Yes lots of them. And Email marketing too.

Contact Helen

Email: helen +at+ mssem +dot+ com




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