About Helen M Overland
Helen M. Overland has been immersed in the online world for almost a decade. As Director, Search Engine Marketing at non-linear creations (NLC), a leading Canadian web development and IT integrator, Helen manages a team of Search Engine Marketing Specialists using a variety of creative online marketing strategies to drive significant results for enterprise and SMB organizations.
Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. Specializing in SEO, PPC and intelligent application of emerging trends, she is experienced in maximizing campaign returns through a variety of creative strategies. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst. In the past, Helen has generated sales in excess of $500k within an $18k online marketing campaign. She continues to apply her expertise in effective web campaigns for clients such as TD Canada Trust and Tridel.
Known around the blogosphere as semlady, Helen pioneered the NLC Internet Marketing Blog and can be seen writing and commenting online. She shares her creative marketing insights at marketing conferences and events such as Search Engine Strategies, SMX Social Media, SustainabilityCamp and events hosted by non-linear creations.
Contact Helen
Email: helen +at+ mssem +dot+ comSelected Writing about Online Marketing
Effective Marketing on LinkedIn non-linear blogSEO Astrology: What's Your Sign Baby?
5 Steps to Increase the Efficiency of Your AdWords PPC Budget (Search Engine Journal)
10 Tips to Hire Technical Staff
Marketing Green Online (Presentation)
Google Ad Scheduling
Should Corporations Respond to Blog Posts?
Constructing a Link Building Strategy
Are You Using LinkedIn Effectively?
On the non-linear creations blog:
Planning for Social Marketing in a Challenging Market
Why Google Shouldn’t Care about Your Business
Who Bought Who Lately: Acquisition Round-Up and Analysis
Top 10 Fun Things I Learned at SES Toronto
View Your Google Ad by Location
Personalization: Is SEO Obsolete?
So Google Bought YouTube… So What?
Upcoming Trends in Online Marketing
When SEO is Used as a Weapon
Stealth Branding and Social Media
5 Things Your CMS Can Do for Your Search Ranking
Google Reveals Essential Website Tips
HTML Tables - Completely Useless?
How PPC Can Give the Edge to Smaller Businesses
How to Calculate PPC Budget BEFORE Launching
YouTube “Bridezilla” Video Promotes Shampoo
Yahoo Services You May Not Have Heard of
Google Backlash Approaching?
Review: Joost and What it Means for Marketers
Twitter for Marketers
Take My Money - Please!
Free PPC Ad Templates
Search Marketing Magazines (in Print)
Blogging SMX Social Media in New York
Live Blogging SMX Social: A Marketer’s Guide to Social Bookmarking & Tagging
Live Blogging SMX Social Media: Micro Communities
Live Blogging SMX Social: Wikipedia, Yahoo Answers & Answer Sharing
Google to Launch “Meta” Social Network - GOOG Stock Hits $700
YouTube Canada Launches Today
Save Money, Help a Good Cause and Learn SEO
Top 50 U.S. Websites in December
Facebook Marketing: How? And Is It Worth It?
Page Load Time to Affect Google Quality Score
Speaking & Media Mentions
Search Engine StrategiesSearch Marketing Expo
SustainabilityCamp
Improve Your Search Marketing Intelligence with Online Tools (presentation)
Media Mentions
SEOMoz
aimClear Blog
Search Engine Journal
WildFire Strategy
SearchAnyway Blog
Back of the Book
Profectio
Even more information
As well as finely tuned Internet marketing skills, Helen has a vast array of technical skills also. You can also see more about her Education.Technical skills? Yes lots of them. And Email marketing too.
Contact Helen
Email: helen +at+ mssem +dot+ comSEO Search: Search the Web with an SEO Focus:
